I announced last week that I’d have an announcement today. Yes, that sounded weird. I know. But the announcement is that this blog will undergo some change. Again.
I can do this because it’s our birthday. Today is my birthday and I started blogging (first somewhere else and then here) in July four years ago. But you know that’s not the real reason.
The extent to which social business is going to work out well for you depends largely on what you aim to achieve with it. Take the time to develop comprehensive goals and objectives. Use the results from the Analysis phase to establish a baseline which you’ll use to formulate goals/objectives and measure them against.
Social business is not a “marketing shortcut”, i.e. requiring low time and money investment while paying high dividends in branding and sales. For social business to be effective, an investment proportionate to it will be required.
But how much should you invest? The short answer is “That depends”, but I’ll try to give you some direction here with a number of examples on three levels:
Continue reading “Social Business: Analysis – Part 7: Investment”
The Fundamentals series continues the analysis phase with a look into the challenges of going into social business. Using a number of key questions, I aim to make you think about which bumps along the road you might face. Let’s get started!
The following challenges await you when going into social business:
Let’s take a closer look at each challenge.
Continue reading “Social Business: Analysis – Part 6: Social Business Challenges”
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:
Today, we’ll look at social business in B2B environments.
Continue reading “Social Business: Analysis – Part 5: Social Business In B2B Environments”
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:
I’ve divided social media myths into three categories:
Today, we’ll look at social media myths related to your business.
Continue reading “Social Business: Analysis – Part 4C: Business-Related Myths”
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:
I’ve divided social media myths into three categories:
Today, we’ll look at social media myths related to communication and engagement.
Continue reading “Social Business: Analysis – Part 4B: Communication and Engaged Related Myths”
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:
I’ve divided social media myths into three categories:
Today, we’ll look at social media myths related to adoption and diffusion.
Continue reading “Social Business: Analysis – Part 4A: Adoption And Diffusion Related Myths”
