Fundamentals
Social Business Planning
The extent to which social business is going to work out well for you depends largely on what you aim to achieve with it. Take the time to develop comprehensive goals and objectives. Use the results from the Analysis phase to establish a baseline which you’ll use to formulate goals/objectives and measure them against.
Social Business: Analysis – Part 7: Investment
Social business is not a “marketing shortcut”, i.e. requiring low time and money investment while paying high dividends in branding and sales. For social business to be effective, an investment proportionate to it will be required. But how much should you invest? The short answer is “That depends”, but I’ll try to give you some [...]
Social Business: Analysis – Part 6: Social Business Challenges
The Fundamentals series continues the analysis phase with a look into the challenges of going into social business. Using a number of key questions, I aim to make you think about which bumps along the road you might face. Let’s get started! The following challenges await you when going into social business: Culture Integration Openness [...]
Social Business: Analysis – Part 5: Social Business In B2B Environments
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations (covered in parts A and B) Debunking myths (covered in parts A, B and [...]
Social Business: Analysis – Part 4C: Business-Related Myths
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations (covered in parts A and B) Debunking myths Social business in B2B environments I’ve [...]
Social Business: Analysis – Part 4B: Communication and Engaged Related Myths
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations (covered in parts A and B) Debunking myths Social business in B2B environments I’ve [...]
Social Business: Analysis – Part 4A: Adoption And Diffusion Related Myths
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations (covered in parts A and B) Debunking myths Social business in B2B environments I’ve [...]
Social Business: Analysis – Part 3B: Company Readiness
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in [...]
